Industry experts from TBWA Worldwide, SMG, Bloomberg, BuzzFeed, Omnicom, Facebook, and Razorfish discuss the importance of content & storytelling in advertising.
In this blog post, Bill Wise announces Mediaocean's acquitision of BCC AdSystems, a privately owned Australian company that develops supplies, and supports software and business solutions for the advertising industry.
In this video, Mediaocean and industry experts at agencies, publishers, and tech companies talk about the trends they're seeing and what we should expect in 2016 - including changes in mobile, convergence, programmatic, and the importance of content.
Our CEO, Bill Wise, speaks to Beet.TV about Mediaocean's recent sale, media convergence and the TV and video market place.
Troy Ruhanen from Omnicom’s TBWA talks to us at DMEXCO 15 about creativity and the transformation of creative agencies into thinking businesses.
Some say that if your organization doesn’t believe in performing user testing on a regular basis, you need to change that culture. Without closing the loop of cyclical feedback to drive iterative development, you’ll never get a good product out to market. Indeed, the golden rule of user design states "test, test, and test again" - the more user testing conducted, the better. But how do you get good feedback when your user pool is tricky to access, specialized, and short on time?