Mediaocean Ushers in the Next Wave of TV Buying with Electronic Posting
Toronto November 6, 2014 – Mediaocean, the leading software provider for the global advertising world, today unveiled ePost, a solution that significantly changes the speed and accuracy of posting demographics for TV. ePost has the flexibility to add selective TV, conventional, and specialty network achievements, such as reported delivery results, into a campaign in just a few clicks. After a successful beta test with CBC/Radio-Canada and several agency partners, ePost is now available to all Mediaocean agencies.
“What would take about 800 keystrokes to post one CBC/Radio-Canada national network contract manually takes 5 clicks using ePost,” said Cathy Murray, director of video and broadcast at Havas Media. “ePost has made the process so efficient that we have more time to devote to larger issues. This solution was urgently needed, and Mediaocean delivered. It will be great to see the rest of the industry adopt the standard.”
“CBC/Radio-Canada is proud to be the first in market with ePost, another opportunity for us to demonstrate our commitment to drive technological change in support of our clients to achieve efficient and optimal service,” says Janice Smith, executive director multiplatform media sales, CBC/RC. “We are looking forward to working with Mediaocean in the future to both improve and lead technological efficiencies in support of our client’s goal of a more streamlined TV buying process,” says Reneault Poliquin, executive director multiplatform media sales, CBC/RC.
Since 2008, Mediaocean launched an ambitious initiative to revolutionize TV buying when it introduced electronic avails and proposals. Providing positive feedback, Agencies encouraged Mediaocean to address the next major impediment – make-goods. Mediaocean thus introduced eContracts, which has paved the way for ePost.
Built within Spectra, Mediaocean’s linear media advertising management platform, ePost provides a central inbox where sellers can send and buyers can access post contracts. By reducing the administration of a separate storage system and eliminating the need for hard copies, both sides of the posting equation save time and money.
When a post contract is imported, buyers can easily and quickly review the summary of estimated and actual delivery for each demographic and market. Accepting achievement values and updating the buy is simple, whether posting to program lines or ratings lines. By removing the manual keying of data, ePost ensures that data is accurate and up to date.
“Working ‘smarter, better and faster’ is a top business priority for our agency clients. We are thrilled to offer ePost to the industry in our continued effort to make TV buying more efficient through automation. Working with a committed partner and leader in CBC/Radio-Canada has been refreshing, and we look forward to other broadcasters catching up to them,” said Wally Oakes, president of Mediaocean Canada.
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing £60 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook, or Twitter.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
A space for us all is CBC/Radio-Canada’s new strategy to modernize the public broadcaster and ensure that it continues to fulfill its mandate for Canadians and for future generations. Through to 2020, it will increase its investment in prime time television programming, and continue to create radio programs of the highest quality, while promoting the development of digital and mobile platforms and content.
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Senior Publicist, CBC/Radio-Canada
Marketing Communications Lead