The Weekly Roundup- June 19, 2014
CPG Giant Mondelēz Will Spend 50% of Ad Dollars on Digital
Mondelēz, which owns brands like Oreo, Chips Ahoy, Toblerone, and Trident, will begin embracing programmatic buying by purchasing its digital video through ad-tech firm TubeMogul. This will allow them to focus on a more screen-agnostic approach, moving away from traditional forms of advertising such as TV and print.
Ogilvy Wins Direct Lions Grand Prix for Plane-Detecting Billboard Ads
Ogilvy & Mather took home the Direct Lions Grand Prix from Cannes for billboard ads showing children pointing to actual British Airways planes as they passed the billboards overhead. The billboards showed real-time information about each plane, including the flight number and destination, and even calculated the cloud height and weather to ensure that the plane was visible before the ad was displayed.
Apple's Decision to Ban Reward-Based App Ads Could be a Good Thing
Apple’s decision to remove incentive apps has been criticized by some but may have a positive impact on the advertising industry. The obvious losers are app developers who rely on incentivized ads to make their free apps profitable, but removing forced advertisements may create a more effective environment for brands.