The Weekly Roundup - May 1, 2014
Publicis-Omnicom – Major Conflicts Before and After the Merger
While tax issues still remain for the Publicis-Omnicom merger, there are other challenges the merger will face. Questions are still unanswered regarding the position of the CFO, feature structure and leadership, and merging the two companies' digital functions.
Brands Halt Clippers Sponsorship After Owner’s Racist Remarks
CarMax, Virgin America, Kia, AQUAhydrate, and State Farm have pulled sponsorship from the LA Clippers after owner Donald Sterling made racist remarks over the weekend. Other brands may follow suit.
Instagram Video Ads Are Coming Soon
Soon users will be seeing Instagram video ads, but the company continues to remain selective about its advertising partners. So far, there are only about 15 approved advertisers for sponsored images, with video being “a natural addition from an ad perspective”, according to Jim Squires, Director of Marketing at Instagram.