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247wallst.com: Pandora Signs More Advertising Measurement Services

March 05, 2013

Pandora Media Inc. (NYSE: P) has recovered handily off of its lows as the Internet radio player has been trying to mature as a public company. While its costs have risen in unison with user usage, now the company has more venues for the $14 billion annual radio advertising market. Pandora’s audience data will appear in the three most popular media buying platforms, including STRATA, and Mediaocean’s Donovan and Mediabank stewardship systems.

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