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Ad Age: AOL Fishes Where TV Dollars Are: Mediaocean

May 01, 2013


Like a lot of publishers, AOL is showing off a lineup of new programming in hopes of attracting viewers and exciting advertisers.

But AOL’s video chief Ran Harnevo is more excited about something happening behind the scenes. AOL will become the first digital publisher integrated into Mediaocean, the predominant software platform that agencies use to buy TV advertising.

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