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Ad Exchanger: At AOL’s Newfront, Lines Between TV And Video Disappear

May 01, 2013


For all the glitz and glamour that surrounded AOL’s Newfront programming preview on Tuesday, perhaps the most relevant news for advertisers came at the end of the showcase with a mention of the most unsexy of topics: back-office operations designed to support the thousands of hours of digital video, along with analytics.

Following appearances by actors like Sarah Jessica Parker, Hank Azaria and Nicole Ritchie to promote their new AOL video series, the company discussed the new deal with media buying workflow software provider Mediaocean and digital video rights manager FreeWheel, as well as a new deal with Nielsen to provide “TV comparable” ratings for AOL’s online video.

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