Ad Exchanger: Comcast Taps Mediaocean To Manage Broadcast Partners’ Ad Sales Workflow
By David Kaplan
Mediaocean, fresh from striking a collaboration with digital video rights manager FreeWheel for handling Aol’s ad inventory across TV and online, has just netted an even bigger assignment – Comcast.
The media buying workflow software company will be in charge of processing ad buys for Comcast AdDelivery, the cable operator’s cloud-based tool for distributing spot TV. It’s unclear how much this will add to Mediaocean’s claim that it processes more than $130 billion globally across holding companies and agencies, but Comcast says its Spotlight ad sales unit generated $2.3 billion in revenue last year. Mediaocean has partnered with Comcast to develop a dedicated software for the cable operator that promises fully integrated ad management under the title Mediaocean Optica.