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Ad Week: Pandora Audience Segments Synced to Mediaocean, Strata — Digital radio player hopes data deals spark more ad sales

March 05, 2013

By Christopher Heine

Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at its  audiences.

Pandora has inked an undisclosed agreement with Strata Marketing and Mediaocean that will allow clients of the media-buying software providers to view the digital radio player’s customer segments.

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