AdAge Column: The Seven Habits of Highly Effective Agency Tech Stacks
By Cordie DePascale, VP Product & Partner Development, Mediaocean
Whether you’re the head of media planning or in the finance team, you probably need to handle multiple technologies to manage across different tasks, media types and teams across the agency. How do you make sure you’re lining up the right set of tools? Here are seven points you may not have considered when you’re thinking through the tech stacks that power your agency.