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AdMonsters: Mediaocean flips the platform model: Q&A with JT Batson

April 05, 2012

Together at long last – after receiving the OK from the Justice Department in late February, former rivals Donovan Data Systems and MediaBank officially joined forces on March 1 to become Mediaocean. At OPS Markets on April 18 in NYC – and in one of their first public speaking engagements since the merger – CEO Bill Wise and former DDS President JT Batson will discuss how to make the media technology stack an efficiency engine for all parties in the advertising ecosystemRead more