Adweek: AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars
By Mike Shields
The NewFronts award for boldest attempt to really take on TV goes to: AOL. At least so far.
The Web portal has lined up big names and even bolder claims as it attempts to get advertisers to consider its original shows up against the likes of ABC and Fox. Among the projects in the works for this fall are a documentary series focused on the New York City Ballet produced by Sarah Jessica Parker, an inspiration-focused show co-hosted by Gwyneth Paltrow and Tracy Anderson, and a parenting-themed series created by and starring Hank Azaria.