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Bloomberg: Pandora Gains Access to $14 Billion Radio Ad-Sales Market

March 05, 2013

Pandora Media Inc. (P), the music- streaming service, will compete directly with radio stationsfor the first time on the industry’s biggest advertising services, gaining better access to the $14 billion annual ad-sales market.

By May, advertisers will be able to compare Pandora’s audience ratings alongside those of radio stations through services that account for 80 percent of local ad sales, Chief Executive OfficerJoe Kennedy said in an interview.

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