Broadcast & Cable: Mediaocean Launches Connect
Allows ad servers, data providers and others to integrate into software used by agencies
Ad software provider Mediaocean has launched its Connect partner platform, which allows ad servers, data solution providers, supply businesses, and technology providers to easily deploy services on the Mediaocean software used by the world’s largest agencies.
The system is designed to help these providers increase their revenue by offering new services to agencies and to help agencies find technologies and systems that can help them in their business. Currently the Mediaocean software handles $130 billion in global advertising and is used by some 80,000 agency employees.