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Business Insider: AOL’s Plan To Steal TV Ad Dollars Is Totally Working

May 01, 2013

Jim Edwards

AOL just got its online video programming included in Mediaocean, the software platform that media buyers use to plan TV budgets, Ad Age reports.

We suggested last year that AOL’s long-term vision for its ad sales operations was to syphon off some of the $50 billion currently going into traditional TV budgets.

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