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CMO.com: Media Convergence Challenges Marketers

November 12, 2012

November 12, 2013

London: Advertising software business Mediaocean and digital marketing company Econsultancy carried out in-depth interviews with 13 agency and CMO executives and an online survey among 150 agencies and found that 68% of companies said media convergence was leading to a more integrated approach to media planning. Read more