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Huffington Post: Co-opetition: the one-size-fits-all solution to bringing more brand dollars to digital

March 22, 2013
Huffington Post: Co-opetition: the one-size-fits-all solution to bringing more brand dollars to digital

In the United States, around $91 billion is spent by advertisers to build their brands, according to Ad Age’s Building Brands Online study. However only about 7 percent, or $6 billion, of the total goes to digital media. Read more