Mediaocean Preps ‘Prisma’ Display Ad Buying System
It’s been nearly a year since ad sales workflow systems provider Mediaocean was given the regulatory green light to form the merger of Mediabank and Donovan Data Systems. While Mediaocean picked up the mantle of both entities’ attempts to bring online media buying methods to traditional TV, Mediaocean CEO Bill Wise tells AdExchangerthat the company is preparing to fully rollout its rebuilt system, starting with a display ad sales tool dubbed Prisma and then circling back around to include all media buying.
AdExchanger: How has Mediaocean’s strategy evolved since the merger?
BILL WISE: When we first announced the merger back in September of 2011, we were very grand about discussing our strategy – we wanted to be “the app store for advertising,” taking on Google, and as the only alternative in terms of ad tech plumbing.