MediaPost: FourFronts Integrates TV/Video Buying
by David Goetzl
A pair of companies that provide a technological backbone for media transactions have launched a platform that integrates buying for digital video with TV. Tabbed FourFronts, the offering comes from FreeWheel and Mediaocean.
Looking to peel dollars from TV, AOL has an agreement to offer inventory in the system. As part of its NewFront announcements, AOL said it will look to FourFronts to attract investment in its video offerings, partly by allowing buyers to compare the inventory with the reach and scale of TV.