MediaPost: Pandora Teams With Strata, Mediaocean To Simplify Ad-Buying
Online radio service Pandora confirmed Tuesday that it will integrate its audience data into the Strata and Mediaocean media-buying platforms. The move will allow advertisers to compare Pandora’s audience ratings side-by-side with terrestrial radio stations nationwide.
That in turn could bolster Pandora’s ad sales by making it easier for agencies and marketers to plan, buy and process digital radio advertising. Until now, radio ad buyers using Strata and Mediaocean had to manually research Pandora’s audience data.