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MediaTel Newsline: How device makers will become power players in media ratings

January 08, 2014

If you’re looking for the future of ratings sources as media changes, you might want to consider looking past the screen and into the media devices themselves, says Mediaocean’s Sarah Lawson Johnston. 

As devices work harder to track more information about the people who use them, they also stand to become the source of ratings for the media they carry. Or, at the very least, devices will become critical players in the media ratings world.

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