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Netimperative: Brands getting better at integrated media planning but ‘data silos’ remain – report

November 15, 2013

The majority of brands are taking a more integrated approach to media planning and buying, but operational and data silos still exist, according to a report published this week from research.

The study, from Econsultancy and advertising software provider Mediaocean, found that hurdles to convergence are still strong. Read more