Radio Ink: PANDORA DATA ADDED TO STRATA, MEDIAOCEAN
March 05, 2013
Pandora audience data will appear in media-buying platforms STRATA and Mediaocean’s Donovan and Mediabank systems. That means radio buyers will be able to compare Pandora’s audience information side-by-side with data from broadcast radio. STRATA and Mediaocean will be importing data from Triton Digital’s Webcast Metrics Local.
Pandora Chief Revenue Office John Trimble said, “It’s great to see STRATA and Mediaocean embrace innovation and respond to marketplace demand. With consumers shifting from broadcast to Internet radio, it’s important to have the industry adopt technology to help advertisers make smarter planning and buying decisions. The integrations will help advertisers understand the power of Internet radio and make the smartest buying decision at both the national and local levels.