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TechCrunch: AOL’s Video Hat Trick: A Slate Of Original Content, Be On Creative Studio, And A Deal With FreeWheel + Mediaocean For Multiscreen Ad Buys

May 01, 2013

By INGRID LUNDEN

Online video is booming, and today AOL (owner of TechCrunch) unveiled three new initiatives that spell out how it plans to tackle it: 15 original, unscripted shows; a new creative studio, Be On, to create branded videos; and adeal with FreeWheel and Mediaocean to add in AOL’s video inventory to its platform, so that media buyers looking for multiscreen investments across TV and online video can include AOL in the mix.

The news was unveiled at the company’s 2013 Digital Content NewFront event, the upfront event where AOL presents its strategy for the year ahead to key advertisers and agencies.

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