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Variety: NewFronts: AOL Bets on Star Wattage to Win TV Ad Dollar

May 01, 2013

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AOL is tripling investment in original video programming this year with a slate of 15 new shows, many featuring brand-name entertainment personalities including Sarah Jessica Parker, Hank Azaria, Nicole Richie and Gwyneth Paltrow.

AOL is previewing the originals slate at the Digital Content NewFronts event in New York. The theme of the presentation is “bridging the gap” between premium online video and TV — in other words, AOL wants marketers to view it as if it were a traditional broadcast or cable net.

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