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Wired Innovation Insights: Getting an Ad Agency’s Tech Stacks to Work – 7 Characteristics of Effectiveness

January 08, 2013

It’s a given these days at ad agencies that, whether you’re the head of media planning or in the finance team, you’ll need to handle multiple technologies to manage across different tasks, media types, and teams across the business But how do you know you’re using the right tools in the toolbox? To help you out with this question, I’ve outlined seven points below that you may not have considered, but should, when you’re thinking through the tech stacks that power your agency.

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