WHY CHOOSE LUMINA?
- Connected, end-to-end workflow between planning, buying and measurement
- Data-driven with integration with 1st party, 3rd party performance, research, and historical data
- Eliminates hundred of hours of work though data centralization
- Central workflow provides teams with both granular and organization-wide understanding of activity
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HOW DOES LUMINA WORK?
Lumina is Mediaocean’s global, cross-media planning and analytics platform. Lumina enables marketers to plan, measure, and optimize through an end-to-end system. With convergence driving the need for continuous planning and optimization, Lumina bridges each step of the media planning process, additionally integrating media buying systems and data, to achieve a connected workﬂow across all channels.
Lumina is comprised of plan management, audience modeling, budget authorizations, and working capital.
Tools for the end-to-end workflow
Manage cross-media budget authorizations and enforce budget compliance.
Lumina Plan Management
Manage your media plans across channels, brands, and markets.
Lumina Audience Modeling
Determine the best online and traditional media mix to reach your advertising target.