WHY CHOOSE LUMINA AUTHORIZATIONS?
- Enforces budget compliance to prevent spending above authorized amount
- Track authorized vs. planned spend
- Increases internal visibility
- Central system workflow to maintain audit trail
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HOW DOES LUMINA AUTHORIZATIONS WORK?
Lumina Authorizations is Mediaocean's centralized system workﬂow for the agency-advertiser budget approval and enforcement process that works to reduce financial risk and increase visibility.
Lumina provides a direct line of communication for approvals with advertisers. Lumina agency users are able to electronically share recommended media budgets with advertisers, who will be able to quickly approve the media authorization - all in the same system. To drive budget compliance, Authorizations are then associated with all of the corresponding Prisma campaigns, and the budget amount is enforced within the system.